In October 2015 I had found the following quotation:
»If you're not embarrassed by the first version of your product, you've launched too late«
Reid Hoffman, Co-Founder of LinkedIn
In this respect we must have done everything right, because the first versions of our fertilizers Daydrakon and Ferrdrakon, which were mixed and bottled in the kitchen during the initial phase of DRAK-Aquaristik (almost 19 years ago), were sometimes embarrassing in retrospect.
Used plastic bottles that were collected everywhere were covered with self-printed, monochrome labels from the inkjet printer and sold in very small quantities. With increasing sales figures, however, the drive was also there to gradually improve and professionalize the products.
